After years of struggles and dedication in the school and the college, I managed to make my way into the best IT company with an estimated worth of 30 billion USD which is still growing in figures that need creation like the xor calculator to nail the counting. The exponentially increasing worth that indeed is the result of hard work and healthy mindsets of the professionals who holds the onus of the company.
This often provokes me to contemplate the reason behind the uninhibited success of the company. It’s not the only company that hits the front pages of the elite magazines but plenty of them are out there with almost the same values in figures and numbers. What is the force that keeps the walls of such companies stand high even during the consecutive rains of recessions and in the blistering heats of market fluctuations?
Why these companies give no shit to the trembling graphs which may hamper their existence?
I have dedicatedly followed the footprints of elite performers to plunge deep inside the scenario to get the hang of the inside stories that make or mar an empire. After years of dedicated researches and studies carried out in rapt attention, I discovered why some companies are better than others?
In this article, we will take a look at a few crucial attributes that make a company transit from a name to a brand. A brand with worths that knocks even the xor calculators down with beeps and fluctuations. No matter how small you start, where you get at the end of the day matters the most.
Being original and authentic
The brand must be authentic and a perfect example of originality to gain the trust of investors and consumers. Most of the companies and brands are ignored if it seems to be an imitation and an attempt to mimic a competitor’s brand. The originality and authenticity should be your hallmark Instead of mimicry and foul playing.
Simplicity with originality is better than super beautiful but imitation.
Working unflinchingly towards the development of the company with sincerity and dedication without expecting the instant result will bear fruits in days and years to come. It includes hiring the employees with the same mentality who prefer working for the company and not the money.
Staying constantly in touch with the consumers to extract feedbacks to improve upon the existing products or services.
Values that define the company
Staying glued to your principles and promises made in the company’s manifesto will certainly aloof you from the competitors and provide you with a face in the crowd. Your values set in the favour of your consumers will attract them in numbers that are untraceable.
Maintain the consistency
Your dedication is sure to fetch results if you maintain the consistency of your efforts. The way you talk to customers on the very first day should be maintained throughout even if you have successfully crossed the bridge that connects name and brand.
Hope my research and studies can help you in the same way as expected. Comment below if you find anything missing. I will try to include it in the next article.